mac and me | jewelry launch

Programs used: Illustrator, Photoshop, Indesign, Constant Contact

Mac and Me is a brand within Mainstream Boutique that designs clothing and jewelry. Their lines are inspired by a shared love for fashion and each other by Mainstream Boutique’s Founder Marie and her daughter, Mac. I contributed as art director at the photoshoot to ensure that we got the shots that we’d need for the campaign and for future use within the brand. This campaign included materials for digital/social and print to promote the new launch of the Layering Necklace Collection. This is also a small part of a larger project to create a more robust brand for Mac and Me.

Photographer: Russell Heeter