Mac and Me
Programs used: Illustrator, Photoshop, Indesign, Constant Contact
Mac and Me is a growing brand within Mainstream Boutique that designs clothing and jewelry. Their lines are inspired by a shared love for fashion and each other by Mainstream Boutique’s Founder Marie and her daughter, Mac. The handwriting is done by Mac herself and I convert her handwriting into vectors so that it can be easily applied to various digital and print materials. We want Mac and Me to feel personal and relatable, so using real sketches (like in the denim social media posts) and handwriting help illustrate the real people behind the brand and bring everyone closer together.
Photographer: Russell Heeter
